Say you are a business blogger; you sell things online. It may be an eBook or a course; if you know how to rank for a particular query, you can sell your products.
Keyword research helps in finding the targeted buyers for your product. This is what we call Inbound Marketing.
This means we are not searching for buyers. Instead, we are making ourselves stronger to let the buyers find us.
“Don’t run behind the buyers; let them find you.”